Add Keyword to Google Ads

Published By: The playhaus playrs:

January 11, 2025

Connor Borrego

CEO of Playhaus | Former Machine Learning & AI Product Expert @Google

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How to add keywords to Google Ads?

To add keywords to your Google Ads campaign,

Go to the Keywords tab in your campaign
Click the “+” button
Enter your desired keywords.

Choose the match type (broad, phrase, or exact) and save.

How to add multiple keywords to Google Ads?

To add multiple keywords at once,

Click the “+” button in the Keywords tab
Enter or paste your list of keywords.
You can also use bulk upload options for efficiency.
Click “Save”

How many keywords should I add to Google Ads?

Start with a focused list of 10-20 keywords per ad group. Like search themes, too many keywords can dilute your targeting, while too few may limit reach. Test and adjust based on performance.

How to find good keywords for Google Ads?

Use tools like Google Keyword Planner or SEMrush to discover keywords relevant to your business. Focus on keywords with a good balance of search volume and competition.

Can I use brand keywords for Google Ads?

Yes, using your own brand keywords can help capture users already familiar with your brand. Be cautious when using competitor brand keywords due to potential legal and ethical concerns.