Running ads on Google, whether it’s display or search ads, can be a game-changer for your business, but you probably don’t want to be surprised by an unexpectedly high bill, right?
That’s where setting a Google Ads spend limit comes in.
It’s an easy way to make sure you’re staying within your budget while getting the best results possible.
Let’s dive into how you can manage your spending limits for both daily and monthly budgets, and why it matters for your campaigns.
Google Ads Daily Spend Limit
A daily spend limit is just what it sounds like: the maximum amount you’re willing to spend each day on your Google Ads campaigns.
This limit ensures that your budget doesn’t get wiped out too quickly, especially if you’re running several ads at once.
How to Set a Daily Spend Limit:
- Go to Campaigns in your Google Ads account
- Find the campaign you want to set a budget for
- Enter the average daily budget you want to set
- Click Save
Having this daily cap is key if you’re running multiple campaigns and want to make sure you’re not burning through your budget faster than you can keep track.
Google Ads Monthly Spend Limit
If you prefer thinking in terms of the bigger picture, Google Ads also lets you set a monthly spend limit.
This is the total amount you’re comfortable spending on your ads for the entire month.
What’s great is that Google will automatically adjust your daily spending to make sure you don’t exceed your monthly cap.
How to Set a Monthly Spend Limit:
- Go to Billing > Summary
- Click Manage spend limit in the Account spend limit section
- Enable the feature and set your monthly spend limit
- Click Save
A monthly cap is perfect if you want to keep a tight rein on your spending, while still letting Google work its magic by spreading out your budget in the most efficient way possible.
How to Check & Control Your Spending Limit
Now that you’ve set your limits, it’s important to keep an eye on your spending.
Google Ads makes it easy to check how much you’ve spent and how much you have left in your daily or monthly budget.
How to Check Your Spend:
- Head over to the “Campaigns” tab in your Google Ads account.
- You’ll see a column labeled “Budget”—this is where you can monitor your daily spend and how close you are to your limit.
- For a more in-depth look, check out the “Billing” section to see if you’re on track for your monthly budget.
If you find that you’re quickly reaching your daily or monthly spend limits, you might want to adjust things like your bids, target audience, or even the keywords you’re using.
Regular monitoring ensures you’re not caught off guard with any sudden charges.
Google Ads Tool for Calculating Spend Limit
Google has a handy tool that can help you calculate your ideal spend limits and better plan your advertising budget.
Instead of guessing how much to allocate, you can use the Google Ads Cost Estimator to get tailored recommendations based on your campaign goals, target audience, and industry.
This tool takes the guesswork out of budgeting and gives you data-driven insights, helping you decide how much to spend in order to achieve your desired results.
Conclusion
And there you have it!
I hope this guide has helped you understand how to manage your Google Ads spend limits effectively.
With the right tools and strategies, you can control your daily and monthly budgets, ensuring that your ad spend stays within your desired range without any surprises.
Also, if you’re a service-based business just starting out, Local Service Ads (LSAs) could be an option worth exploring. LSAs tend to have a simpler setup and a more manageable learning curve compared to traditional Google Ads, making them a great choice for local businesses looking to get started.
Happy budgeting!