As a business owner, maximizing your online presence is crucial. Linking Google Search Console to Google Ads is a quick way to combine your organic and paid search data.
This gives you valuable insights to help improve both your ads and website performance.
Requirements to Link Search Console to Ads
Before linking Google Search Console to Google Ads, there are a few important requirements to ensure a smooth process:
1. Administrative Access
You must have admin access to the Google Ads account you want to link.
2. Search Console Account
Make sure you have a Search Console account. If you don’t, you can create one easily on the Search Console site.
3. Website Ownership
Your account must be listed as the owner of the website associated with the Search Console account.
4. Request for Access
If you’re not the owner of the Search Console account, a request will be sent to the current owner for approval when you attempt to link.
Once these requirements are met, you can proceed with linking the two platforms.
Link Google Ads to Search Console (4 Steps)
Step 1: Log In to Google Ads
Step 2: Navigate to Tools
- Click on the “Tool” icon on the left of your Google Ads dashboard
- Click on “Data Manager” tab and look for “Search Console”
Step 3: Click “Proceed”
Step 4: Insert your url
Step 5: Success
3 Benefits of Linking Search Console to Google Ads
Once your Google Ads account is linked to Search Console, you can optimize your paid campaigns based on the insights gathered.
Here’s how you can use Search Console data to make smarter purchasing decisions in Google Ads:
1. Discover Better Keywords to Target
When you link your Google Ads account to Search Console, you unlock valuable keyword insights from both platforms.
By looking at which keywords bring organic traffic to your site, you can refine your paid campaigns.
For example, if you spot high-performing keywords in Search Console, you can target them in Google Ads to drive more relevant traffic.
Search Console also helps you find keyword gaps.
With this information, you can use Google Ads to fill those gaps and improve your overall visibility.
2. Optimize Your Bidding Strategy
Another benefit of linking search console to google ads is it gives you valuable insights into how your pages perform for specific keywords.
This data allows you to adjust your bids accordingly.
For high-performing keywords, you can increase your bids to drive more traffic.
On the flip side, you can avoid wasting money on underperforming keywords. It’s all about spending your budget more efficiently.
3. Optimize Your Ads for Conversions
Lastly, you can compare landing page performance across both platforms.
Look at which pages are converting well in organic search.
Then, use those high-converting pages in your Google Ads campaigns. This helps boost the chances of turning ad clicks into actual customers.
Conclusion
And there you have it!
I hope this has been a helpful guide on how linking Google Search Console to Google Ads can give your marketing efforts a serious boost.
With the right insights, you can target the best keywords, optimize your bidding strategy, and improve your ads for higher conversions.
It’s all about making smarter, data-driven decisions that lead to better results.
And if you’re looking to take your advertising even further, Local Service Ads (LSAs) could be a great option to consider. With LSAs, you gain more control over your budget, target local customers effectively, and enjoy the added credibility of the Google Guaranteed badge.