If you’re looking to grow your concrete coatings business, Google Ads can connect you with property owners and businesses actively searching for your services.
Whether you specialize in garage floor coatings, epoxy flooring, or decorative concrete, Google Ads offers a proven way to boost your visibility and attract high-intent customers ready to invest in durable, professional coatings.
In this guide, we’ll walk you through setting up successful Google Ads campaigns tailored to the concrete coatings industry. You’ll learn how to target the right keywords, allocate your budget wisely, and optimize your ads for maximum ROI.
5 Ways Google Ads Help Concrete Coating Companies
Google Ads is a game-changer for concrete coating businesses looking to attract more leads and stand out in a competitive industry.
Whether you’re expanding your services or filling your calendar during slow seasons, Google Ads offers targeted solutions to maximize your marketing investment. Here’s how it can elevate your concrete coating business:
- Generate High-Quality Leads Quickly
Capture the attention of property owners actively searching for “garage floor coatings” or “decorative concrete services” by appearing at the top of search results, driving immediate inquiries.
- Target the Right Service Areas
Use geo-targeting to focus your ads on neighborhoods or regions with high demand, ensuring your budget reaches potential clients who need your services most. - Capitalize on Seasonal Demand
Align your campaigns with seasonal trends, such as spring and summer renovations, when interest in concrete coatings peaks, to capture a surge in demand. - Outperform Local Competitors
Stand out by targeting high-intent keywords like “durable epoxy flooring” or “professional concrete coatings,” ensuring your ads appeal directly to customers ready to book. - Enhance Brand Visibility
Combine text, display, and video ads to showcase your work, highlight unique selling points like fast turnaround times or premium materials, and leave a lasting impression on potential clients.
With Google Ads, you’ll not only boost your lead generation but also position your brand as a trusted expert in concrete coatings, paving the way for long-term growth.
Keyword Research for Google Concrete Coating Ads
Choosing the right keywords is crucial to ensuring your concrete coating ads reach property owners actively seeking your services. Targeted keywords boost your ad relevance, helping you connect with high-intent customers ready to improve their spaces.
Here’s how to identify the best keywords for your campaigns:
- Location-Specific Keywords
Concrete coating services are often tied to specific regions. Focus on phrases like “concrete coatings in [City Name],” “garage floor epoxy near [Neighborhood],” or “residential concrete resurfacing [Region]” to attract local customers in your service area. - Service-Specific Keywords
Target keywords tailored to the services you offer. Examples include “industrial epoxy floor coatings,” “stamped concrete overlays,” or “decorative polished concrete.” This ensures your ads resonate with customers searching for specific solutions. - Highlight Material Benefits
Include keywords that showcase the advantages of your coatings, such as “durable epoxy floor,” “anti-slip garage flooring,” or “UV-resistant concrete sealants.” These terms appeal to customers looking for functional and aesthetic improvements. - Seasonal and Renovation Keywords
Tap into trends with keywords like “spring home renovation epoxy floors” or “weatherproof concrete coatings for winter.” This helps you align your ads with seasonal demand and projects. - Competitor Insights
Research keywords your competitors are bidding on using tools like Google Keyword Planner or SEMrush. Identify high-performing search terms and find opportunities to target overlooked but relevant phrases.
Effective keyword research ensures your Google Ads campaigns connect with the right audience, driving inquiries and helping your business stand out in the concrete coating industry.
Google Ads Budget Allocation for Concrete Coating Services
Allocating your Google Ads budget effectively can make all the difference in generating leads and maximizing your ROI for concrete coating services. A well-thought-out budget strategy ensures your campaigns target the right audience and deliver consistent results. Here’s how to approach budget allocation:
- Start Small and Scale Strategically
Begin with a manageable daily budget, such as $10–$30, to test performance. Focus on gathering data on keywords, ad performance, and audience engagement. Once you identify what works, gradually increase your spend to capitalize on successful campaigns. - Prioritize High-Intent Keywords
Keywords like “garage floor coatings near me” or “industrial epoxy flooring contractors” often attract customers ready to take action. These terms may come with a higher cost-per-click (CPC), so allocate a larger portion of your budget to campaigns targeting these high-conversion opportunities. - Factor in Local Competition
In competitive markets, higher budgets may be necessary to outbid rivals and secure top ad placements. Research the average CPC in your area for keywords related to concrete coatings and ensure your budget aligns with market conditions. - Segment by Campaign Objectives
Break down your budget by goals. If lead generation is your focus, allocate more to search ads targeting high-converting phrases. For long-term branding, invest in display ads to increase awareness of your services. - Adjust for Seasonality
Concrete coating services often see demand spikes during certain seasons or project cycles. Increase your budget during peak periods to capture heightened interest and scale back during slower months to avoid unnecessary spend. - Monitor and Refine Regularly
Continuously analyze metrics like cost-per-lead, click-through rate (CTR), and conversion rates to determine if your budget is delivering value. Use insights from your data to reallocate funds to the best-performing campaigns.
By following these steps, you can optimize your Google Ads budget to attract more clients and grow your concrete coating business effectively.
Setting Up Google Ads Campaign for Concrete Coating Business
Setting up a Google Ads campaign for a concrete coating business requires a strategic approach to attract potential clients and convert clicks into leads. Follow these steps to create a campaign that maximizes your advertising investment:
Create Your Google Ads Account
If you’re new to Google Ads, head to ads.google.com to create an account. Use your existing Google login for a seamless setup. Once logged in, you’ll gain access to tools to design and manage your campaigns effectively.
Define Your Target Locations
Concrete coating services are typically location-specific, so narrow your audience to ensure relevance. Focus on:
- Your service area (e.g., specific cities or neighborhoods).
- High-demand zones such as industrial areas, commercial hubs, or affluent residential neighborhoods.
This helps prevent wasted spend on irrelevant clicks and ensures your ads are seen by those who need your services.
Perform Keyword Research
Use Google’s Keyword Planner to identify the search terms most relevant to your audience. Focus on:
Service-Specific Keywords:
- “garage floor coatings near me”
- “industrial epoxy flooring services”
- “basement concrete coating in [City]”
High-Intent Keywords: Phrases that indicate readiness to hire, like “concrete coating company in [City].”
Long-tail keywords can reduce your cost-per-click (CPC) while attracting customers closer to making a decision.
Craft Compelling Ad Copy
Write ads that highlight your business’s unique value propositions and compel users to take action. Include:
- Your expertise: “20+ Years of Concrete Coating Experience.”
- Benefits: “Durable, Slip-Resistant Floors in Just 1 Day!”
- A CTA: “Call Now for a Free Estimate!”
“Transform Your Garage Floor Today – Expert Concrete Coating Services. Call for a Free Quote!”
Utilize Ad Extensions
Ad extensions increase visibility and give users additional reasons to engage. Use these options:
- Sitelinks: Link to pages like “Pricing,” “Portfolio,” or “Contact Us.”
- Callouts: Emphasize benefits like “Lifetime Warranty” or “Eco-Friendly Coatings.”
- Structured Snippets: Showcase services such as “Garage Floors, Basements, Commercial Spaces.”
- Call Extensions: Add a clickable phone number for instant inquiries.
- Location Extensions: Display your office location for local customers.
Design Dedicated Landing Pages
Avoid directing users to your homepage. Instead, send them to purpose-built landing pages tailored to your ad. These pages should:
- Reinforce ad messaging with details about services, pricing, and customer reviews.
- Include prominent CTAs like “Get Your Free Estimate” or “Schedule an Appointment.”
- Feature high-quality images of past projects and testimonials to build trust.
Optimizing Google Ads for Concrete Coating Contractors
Running Google Ads is just the first step—optimization is crucial to turning clicks into qualified leads and maximizing your return on investment (ROI). Here’s how concrete coating contractors can fine-tune their campaigns for better performance:
Refine Keyword Targeting
Targeting the right keywords ensures your ads reach potential customers who are actively searching for your services. Here’s how to refine your keyword strategy:
Add Negative Keywords: Exclude irrelevant searches to prevent wasted clicks. For example, if you offer high-quality concrete coatings, add negative keywords like “cheap concrete coatings” or “DIY floor coating.”
Focus on Long-Tail Keywords: Long-tail keywords are highly specific and indicate strong intent. For instance:
- “Concrete coatings for garage floors in [City]”
- “Epoxy flooring installers near me”
- “Industrial floor coating contractors”
Test Industry-Specific Variations: Experiment with synonyms and technical terms that reflect your expertise. For example:
- “Polished concrete floors” vs. “Concrete resurfacing”
- “Epoxy coating for basements” vs. “Commercial epoxy floor installations”
A/B Test Ad Copy & CTAs
Your ad copy should immediately grab attention and address customer pain points. Here’s how to write effective ads:
Highlight Unique Selling Points (USPs): Showcase your concrete coating services’ benefits. Examples of compelling USPs:
- “Lifetime warranty on all garage floor coatings!”
- “Fast, professional epoxy coating installation in 1 day”
- “Slip-resistant concrete coatings for safer surfaces”
Use Dynamic Keyword Insertion: Customize your ad copy to match the searcher’s exact query, making your ad more relevant. For example:
- If someone searches for “epoxy coating services in [City],” your ad might read: “Epoxy Coating Services in [City] – Call Now for a Free Quote!”
A/B Test Multiple CTAs: Testing different calls-to-action can reveal which resonates most with your audience. Examples of CTAs to test:
- “Get Your Free Estimate Today”
- “Call Now for a Quick Quote”
- “Book Your Appointment for Concrete Coating”
- “Request a Free Consultation”
Use Ad Extensions to Boost Visibility
Ad extensions enhance your ads by providing additional information, which can improve your CTR and drive more conversions.
Call Extensions: Add a phone number to make it easy for customers to reach you directly. Example: “Call Now to Get Your Garage Coating Estimate!”
Location Extensions: Display your business address or a map to attract local clients. For example, if you’re based in a specific city, your ad might show: “Serving [City] and Surrounding Areas – Find Us on the Map.”
Sitelinks: Direct potential customers to key pages that may interest them, such as:
- “View Our Project Portfolio”
- “Learn About Our Concrete Coating Process”
- “Read Client Testimonials”
Structured Snippets: Highlight your service offerings or specific features:
- “Services: Epoxy Coatings, Garage Floor Coatings, Commercial Concrete Resurfacing”
- “Specialties: Slip-resistant, Fast Drying, Durable Finishes”
Leverage Google’s Audience Targeting Tools
Google Ads offers several audience targeting options that help you reach more qualified leads.
In-Market Audiences: Target users who are actively looking for home improvement or concrete services. For example:
- “Users searching for concrete contractors”
- “Homeowners planning a garage renovation”
- “Business owners looking for commercial floor coatings”
Custom Audiences: Create a tailored audience based on specific interests or behaviors. Examples:
- “Users interested in home improvement blogs” or “DIY flooring enthusiasts”
- “People following local home improvement pages on social media”
Remarketing Campaigns: Re-engage users who have previously visited your website but did not convert. For instance, show ads like:
- “Still Interested in Concrete Coatings? Get 10% Off Your First Service!”
- “Don’t Miss Out on Your Free Estimate – Call Now!”
Adjust Bids to Maximize ROI
Optimize your bid strategy to ensure you’re getting the best possible value for your ad spend.
Manual CPC: Take control over your bids to ensure you’re prioritizing high-converting keywords. For example, increase your bid on high-performing keywords like “best concrete coating company near me” to secure top placement.
Enhanced CPC: Allow Google to adjust your bids based on historical data to improve the chances of conversions.
Target ROAS (Return on Ad Spend): If you’re focusing on maximizing revenue, use Target ROAS to automatically adjust bids and prioritize high-conversion keywords or campaigns that yield the best return.
By implementing these strategies, concrete coating contractors can refine their Google Ads campaigns to increase visibility, attract high-quality leads, and ultimately boost business growth. Regular optimization, A/B testing, and performance tracking will ensure your campaigns remain competitive and deliver long-term success.
Measuring Success of Google Ads for Concrete Coaters
For concrete coating businesses, tracking the right metrics is essential to ensure your Google Ads campaigns are driving high-quality leads that convert into actual jobs. Here’s how to measure success and fine-tune your campaigns for maximum impact:
Monitor Conversion Rates
The ultimate goal of your Google Ads is to convert clicks into concrete coating projects. Track how many clicks result in customers requesting quotes, calling for consultations, or scheduling on-site estimates.
- If you’re running ads for “industrial floor coatings” and get 100 clicks but only 5 estimated requests, your conversion rate would be 5%.
- A low conversion rate may indicate that your ads need better targeting or that your landing pages aren’t aligned with your audience’s expectations.
Cost Per Conversion (CPC)
This metric shows how much you’re paying to secure a lead. It’s crucial for determining whether your ad spend is translating into profitable business opportunities.
- If you spent $600 on ads targeting “epoxy floor installation” and received 12 qualified leads, your cost per conversion would be $50 per lead.
- Aim to reduce this number by targeting high-intent keywords such as “polished concrete flooring contractors” or “residential concrete coatings.”
Click-Through Rate (CTR)
A high CTR means that your ads are resonating with the audience actively searching for concrete coating services. It’s a sign that your messaging is compelling and your keywords are well-targeted.
- If your ad for “commercial concrete resurfacing” is shown 2,000 times and receives 100 clicks, your CTR is 5%.
- Improving CTR can help boost your Quality Score, which in turn lowers your cost per click and improves your ad positioning.
Quality Score
Google uses Quality Score to gauge how relevant your ads, keywords, and landing pages are to the user’s search.
A high Quality Score can lead to reduced CPCs and better ad placement. For concrete coating contractors, aligning your ad copy and landing page to the user’s search intent is key to improving this score.
- If you’re targeting “decorative concrete coatings” and your ad directly mentions the benefits of these services, with a landing page showcasing successful projects, your Quality Score will likely improve.
- Focus on aligning the keywords with the services you offer, such as “epoxy coating for concrete floors” or “concrete restoration services,” and ensure your landing page matches the ad’s promise.
Return on Ad Spend (ROAS)
ROAS is an essential metric that helps you evaluate whether the money you’re spending on Google Ads is generating enough revenue.
For concrete coating businesses, the average project value can vary, so it’s important to calculate your ROAS based on the type of work.
- If you spend $1,500 on ads and generate $7,500 in revenue from commercial concrete resurfacing jobs, your ROAS would be 5:1.
- This metric is crucial for determining whether your campaigns are profitable and whether your bids need adjusting.
Cost Per Click (CPC)
CPC measures how much you’re paying for each click on your ad. While it’s important to keep this figure low, don’t sacrifice quality for cheaper clicks.
Focus on getting the right traffic that will convert into concrete coating jobs.
- If you’re paying $3 per click for “concrete sealing services” and 1 in 10 clicks leads to a project, your CPC is $3, but your cost per conversion could still be high.
- You might want to increase your bid for more specific terms like “commercial epoxy floor contractors” or “driveway resurfacing” to ensure better-qualified leads.
Impression Share
Impression Share reveals how often your ads appear compared to how often they could be shown based on your budget and targeting.
A low Impression Share means you may be missing out on valuable exposure in your local market.
- If you’re targeting “decorative concrete floor coatings” and your ad is shown only 60% of the time, your Impression Share is low.
- To increase your visibility, try raising your bids for specific locations or adjusting your budget to ensure your ads are seen more frequently in high-demand areas like commercial centers or residential neighborhoods.
Ad Position and Ad Rank
Your ad’s position on the Google search results page is determined by Ad Rank, which is influenced by your bid, Quality Score, and expected impact of ad extensions.
For concrete coating contractors, securing a top position is crucial, especially when bidding on competitive terms like “floor resurfacing services” or “concrete coating for patios.”
- If your ad is ranking in the 3rd position for “epoxy flooring contractor near me,” consider increasing your bid or optimizing your landing page to improve your Ad Rank and push for a higher position.
- Higher positions usually lead to more clicks, so it’s worth optimizing your ad’s relevancy and the customer experience to achieve better rankings.
By regularly reviewing and adjusting these key metrics, concrete coating contractors can ensure their Google Ads campaigns are driving quality traffic that converts into real business.
Whether you’re targeting residential customers for services like “concrete driveway coatings” or large-scale commercial clients for “industrial floor coatings,” fine-tuning your campaigns will help you maximize ROI and grow your business.
Conclusion
Optimizing your Google Ads for concrete coating services is essential for attracting high-quality leads and maximizing ROI.
Whether you’re promoting epoxy coatings for residential garages or industrial concrete resurfacing, understanding how to measure and improve your ad performance will drive better results.
To succeed:
- Target the Right Keywords: Focus on high-intent, concrete-coating-specific keywords.
- Write Compelling Ads: Highlight your unique selling points and use strong calls-to-action.
- Optimize Landing Pages: Ensure fast load times, relevance, and clear CTAs.
- Track Key Metrics: Monitor conversions, CPC, CTR, and ROAS for insights.
Remember to:
- Test and Optimize: Regularly experiment with keywords and ad copy.
- Monitor Performance: Track metrics to identify areas for improvement.
- Adjust Based on Data: Use data to refine your strategy and reduce wasted spend.
By staying focused on these steps, you’ll improve the performance of your Google Ads campaigns and drive lasting success for your concrete coating business.
Related Guides:
1. Google Ads for Construction Business
2. Google Ads for Epoxy Flooring