In the competitive landscaping industry, standing out is key to growing your business and attracting new clients. Google Ads offers a powerful platform to connect with homeowners, property managers, and businesses actively searching for landscaping services.
Whether you specialize in lawn care, garden design, tree trimming or hardscaping, Google Ads can help you target high-intent customers, increase your local visibility, and generate more qualified leads.
In this guide, we’ll explore how to create a Google Ads strategy tailored to landscapers, from choosing the right keywords to optimizing your campaigns for the best ROI.
Let’s dive in!
5 Ways Google Ads Help Landscaping Companies
Google Ads is a game-changer for roofing companies looking to stand out and attract high-quality leads in a competitive market.
By running targeted campaigns, you can reach homeowners and property managers actively searching for roof repairs, replacements, or new installations.
Whether you’re focused on residential or commercial roofing, Google Ads lets you highlight your expertise, drive more inquiries, and grow your customer base.
Here’s how Google Ads can work for your roofing business and deliver real, measurable results:
1. Generate Landscaping Leads Fast with Immediate Visibility
With Google Ads, your landscaping business can be visible right when homeowners are looking for services like yours.
Whether it’s
- lawn care
- garden design
- tree trimming
your ads can appear at the top of Google search results, connecting you with customers ready to book your services.
Unlike SEO, which can take months, Google Ads delivers fast, measurable results.
2. Target Local Homeowners Actively Searching for Landscaping Services
Google Ads allows you to geo-target specific areas to ensure your landscaping business appears in front of local homeowners.
Whether you’re focusing on
- residential landscaping
- commercial landscaping
you can target neighborhoods and areas where demand is high, like newly developed communities or suburbs with a lot of outdoor space.
3. Flexible Ad Budget for Landscaping Campaigns
Google Ads gives you complete control over your budget, which is crucial for a seasonal business like landscaping.
Whether you’re doing
- spring cleanups
- winter snow removal
you can adjust your ad spend to match peak seasons, ensuring you stay competitive while not overspending during slower months.
4. Transparent Data for Landscaping Ad Optimization
Google Ads provides you with detailed performance insights that allow you to track which keywords, ads, and landing pages are bringing in the best leads for landscaping services.
For example, if you notice
- “lawn maintenance” is converting better than “landscaping design”
- “tree trimming services near me” is generating more leads compared to “garden landscaping ideas”
you can refine your campaigns to focus more on high-performing services.
5. Retarget Homeowners Interested in Landscaping
If a potential customer visits your website but doesn’t convert right away, Google Ads’ retargeting tools allow you to follow up with them.
For example,
- Someone viewed your “lawn maintenance services” page, you can show them ads highlighting seasonal lawn care packages.
- They explored your “garden design” offerings, you can retarget them with ads showcasing before-and-after transformations or a special discount on consultations.
By showing tailored ads to people who’ve already expressed interest in your landscaping services, you keep your business top-of-mind and increase the chances they’ll come back to book an estimate or consultation.
Keyword Research for Google Landscaper Ads
Effective keyword research is key to making sure your Google Ads campaigns reach the right people—property owners, businesses, and homeowners who are actively searching for roofing services. Here’s how to fine-tune your keyword strategy for better results:
1. Target High-Intent Landscaping Keywords
Focus on phrases that indicate homeowners are actively searching for professional help, such as:
Examples:
- “Lawn care services near me”
- “Affordable landscaping company in [City Name]”
- “Book a garden design consultation”
These terms help you attract clients ready to book services like lawn care, garden design, or yard cleanup.
2. Use Location-Specific Keywords for Landscaping
Emphasize your local presence with geo-targeted phrases like:
Examples:
- “Best landscaping company in [Neighborhood Name]”
- “Tree trimming in [City Name]”
Localized keywords make your landscaping ads more relevant and increase click-through rates.
3. Leverage Seasonal Landscaping Needs
Homeowners often need landscaping help at specific times of the year. Use seasonal keywords like:
Examples:
- “Fall yard cleanup services”
- “Spring garden landscaping ideas”
This strategy ensures you capture peak demand.
4. Advertise Niche Landscaping Services
Highlight your specialized offerings to attract targeted customers. Examples include:
- “Patio installation contractor”
- “Irrigation system repair”
This approach helps you focus on homeowners with specific landscaping needs.
5. Use Negative Landscaper Keywords
Use negative keywords to filter out unqualified traffic. For instance:
- “DIY landscaping tips”
- “Cheap lawn care equipment”
Negative keywords ensure your budget is spent on the right audience.
Tools to Discover the Best Landscaping Keywords:
- Google Keyword Planner: Find keyword search volumes and trends in your area.
- SEMrush or Ahrefs: Research competitor strategies and keyword gaps.
- Google Trends: Monitor seasonal or geographic interest in roofing services.
A well-researched keyword strategy helps position your landscaping business for success, ensuring your ads appear before the right audience and deliver measurable results.
Google Ads Budget Allocation for Landscaping Services
We recommend structuring your Google Ads budget to drive quality landscaping leads while achieving measurable ROI. Here’s how to allocate your ad spend strategically:
1. Allocate 30–50% to High-Intent Landscaping Keywords
We suggest dedicating 30–50% of your budget to target high-intent customers searching for landscaping solutions. These are the most likely to convert.
Examples:
- “lawn care services near me”
- “landscape design company in [City Name]”
- “weekly yard maintenance in [Neighborhood Name]”
Pro Tip: Use Google’s Keyword Planner to pinpoint high-performing keywords and adjust bids to maximize visibility for converting search terms.
2. Invest 20–30% in Local Landscaping Ads
We recommend setting aside 20–30% of your budget to focus on geo-targeted campaigns that capture local homeowner interest. Highlight your expertise in serving the area.
Examples:
- “landscaping companies in [City Name]”
- “backyard landscaping near [Neighborhood Name]”
- “local lawn care experts in [City Name]”
Tool to Use: Enable Google Ads’ Location Extensions to showcase your business address and service area in ads, making it easy for clients to trust your local expertise.
3. Allocate 15% for Testing and Optimizing Ad Formats
We suggest reserving 15% of your budget to test different ad formats and determine what engages your audience best.
Examples:
- Image ads with before-and-after landscaping transformations
- Video ads showcasing garden upgrades
- Text ads promoting seasonal landscaping offers
Why It Matters: Testing lets you refine your strategy by discovering the ad formats that deliver the highest engagement and lead quality.
4. Increase Budget for Seasonal Landscaping Campaigns
We recommend boosting your budget by 20% during peak landscaping seasons, such as spring and summer, to capitalize on increased homeowner demand.
Examples:
- “spring yard cleanup services near me”
- “summer lawn care packages in [City Name]”
- “fall leaf removal deals”
Pro Tip: Plan seasonal campaigns in advance, ensuring your ads are visible during critical demand periods for landscaping services.
5. Dedicate 10% to Retargeting Ads for Interested Homeowners
We recommend using 10% of your budget to re-engage website visitors who didn’t convert initially. Retargeting helps nurture these leads into clients.
Examples:
- “Claim 10% off your first lawn care service”
- “Book your free consultation for backyard landscaping today”
- “Limited-time garden makeover discounts”
Tool to Use: Utilize Google Ads’ Audience Manager to retarget visitors with ads tailored to their prior actions, increasing their likelihood of conversion.
Regularly review your campaign performance and adjust your budget allocation based on results. Redirect funds to the strategies and campaigns delivering the best leads to ensure long-term growth.
Setting Up Google Ads Campaign for Landscaping Business
To run a successful Google Ads campaign for your landscaping business, you need a structured approach that ensures your ads reach homeowners actively searching for lawn care, garden design, or landscaping services.
The right setup will help you connect with clients in need of your expertise while maximizing your advertising ROI.
Follow these actionable steps to create a high-performing Google Ads campaign for your landscaping business:
1. Define Your Landscaping Ad Campaign Goals
We recommend starting with clear goals for your campaign. Define what you want to achieve, whether it’s generating leads, building brand awareness, or driving more traffic to your website.
Examples of Landscaping Campaign Goals:
- Lead generation: Encourage potential clients to request quotes or schedule consultations. For instance, use CTAs like “Get a Free Lawn Care Estimate Today!”
- Brand awareness: Use high-volume keywords like “landscaping companies near me” or “yard maintenance services in [City Name]” to increase visibility.
- Website traffic: Direct users to targeted landing pages, such as one showcasing “custom backyard designs” or “seasonal lawn care packages.”
2. Choose Your Landscaping Keywords
We recommend selecting keywords that align with your services and target homeowners in your service area. Use a combination of core, long-tail, and location-specific keywords to attract the right audience.
Examples of Landscaping Keywords:
- Core keywords: “landscaping services,” “lawn maintenance,” “landscape design company.”
- Long-tail keywords: “backyard landscaping ideas,” “affordable garden design near me.”
- Local keywords: “landscaping in [City Name],” “lawn care services in [Neighborhood Name].”
3. Structure Your Landscaping Campaigns and Ad Groups
We recommend organizing your campaigns by service type to ensure each ad targets a specific audience.
How to Structure Landscaping Campaigns:
- Campaigns by Service Type: Separate your campaigns into categories like “Lawn Care,” “Garden Design,” and “Seasonal Services.”
- Ad Groups for Specific Topics: Within each campaign, create ad groups for related services.
Example Campaign Structure for Lawn Care:
- Ad Group 1: Weekly Lawn Maintenance
- Ad Group 2: Aeration and Seeding Services
- Ad Group 3: Spring/Fall Cleanup
This structure makes it easier to tailor your ads to specific customer needs and improve performance.
4. Write Compelling Ads for Landscaping Services
Your ad copy should resonate with potential clients, highlight your unique strengths, and include a clear call-to-action (CTA).
Tips for Effective Landscaping Ads:
- Highlight Unique Selling Points: Mention specialties like “Award-winning garden design” or “Eco-friendly lawn care solutions.”
- Use Strong CTAs: Encourage immediate action with phrases like “Call Now for a Free Landscaping Quote!” or “Transform Your Yard Today!”
5. Set Your Budget and Bidding Strategy for Landscaping Ads
We recommend allocating your budget based on your campaign goals, competition, and expected ROI.
Daily Budget: Set a daily budget that aligns with your goals and test performance over time.
Bidding Strategies:
- Maximize Conversions: Automatically adjust bids to get the most leads for your budget.
- Target CPA (Cost Per Acquisition): Focus on acquiring leads within a specific cost range, such as $50 per landscaping consultation.
- Geo-targeting: Target specific neighborhoods or zip codes where demand is highest.
6. Launch and Monitor Your Landscaping Campaign
Once your campaign is live, consistent monitoring is crucial for success.
Steps to Optimize Your Campaign:
- Track Metrics: Use Google Ads’ reporting tools to monitor CTR (click-through rate), CPC (cost per click), and conversion rates.
- A/B Testing: Test different ad variations to see which performs better. For example, compare ads that say “Get a Free Lawn Care Estimate!” with “Affordable Yard Maintenance in [City Name].”
- Adjust and Optimize: Reallocate your budget to high-performing ad groups, refine underperforming ads, and test new keywords.
Optimizing Google Ads for Landscaping Contractors
Maximizing the effectiveness of your Google Ads campaign requires ongoing optimization of your ads, keywords, and landing pages. This ensures you’re attracting the right leads for your landscaping business while boosting your return on investment.
Here’s how to refine your Google Ads strategy specifically for landscaping contractors:
1. Eliminate Wasted Spend with Negative Keywords
To avoid irrelevant clicks, consistently add negative keywords to filter out searches that won’t convert. This helps focus your budget on high-intent customers actively looking for landscaping services.
Examples of Negative Keywords for Landscaping Campaigns:
- “cheap landscaping”
- “DIY lawn care”
- “free garden design”
Regularly review your search term reports to find irrelevant queries and expand your negative keyword list to refine targeting and reduce wasted spend.
2. Write Ads That Address Homeowners’ Needs
Make your ads stand out by speaking directly to landscaping services that matter most to homeowners. Highlight what makes your business unique and use language that resonates with your target audience.
Tips for Effective Landscaping Ads:
- Promote time-sensitive offers like “Get a Free Lawn Care Estimate!” or “Spring Garden Design Special”
- Emphasize your expertise in specific services, such as “Custom Landscape Designs” or “Eco-friendly Lawn Care.”
- Include local appeals, like “Serving [City Name] for Over 10 Years” to build trust within your community.
3. Increase Bids for Ads in High-Demand Areas
Adjust your bids to focus on areas with high demand for landscaping services, or regions where your business is more established.
Target High-Demand Areas:
- Increase bids in neighborhoods with active landscaping needs, like upscale areas looking for garden design or seasonal lawn care.
- Adjust during peak seasons (e.g., spring and summer) when demand for lawn care, garden design, or maintenance is higher.
4. Use Ad Extensions to Enhance Ad Performance
Ad extensions give you the opportunity to provide more valuable information, making it easier for potential customers to engage with your business.
Recommended Google Ads Extensions for Landscaping Contractors:
- Location Extensions: Display your business address and service area to help local customers find you.
- Call Extensions: Enable potential clients to call directly from the ad, allowing them to request a consultation or schedule a service immediately.
- Sitelink Extensions: Highlight other services you offer, such as “Landscape Lighting” or “Hardscaping” to drive more traffic to specific pages.
By following these steps and regularly reviewing your campaign performance, you can continually improve your Google Ads efforts and ensure they deliver the highest-quality leads for your landscaping business.
Measuring Success of Google Ads for Landscapers
To make sure your Google Ads campaigns are delivering high-quality landscaping leads and providing a strong return on investment, it’s essential to track key metrics. Here’s how to measure success:
1. Track Leads That Convert to Landscaping Projects
It’s important to track not just clicks but actual conversions that turn into paying landscaping clients. Focus on actions that indicate genuine interest in your services, such as scheduling a lawn care consultation or requesting a free estimate.
Action Step: Set up conversion tracking in Google Ads for key landscaping actions, such as:
- “Request a Lawn Care Estimate”
- “Schedule a Landscape Consultation”
- “Get a Free Garden Design Quote”
- “Sign Up for Seasonal Lawn Care Services”
Pro Tip: Link Google Ads’ conversion tracking to your CRM system to track how many of those clicks become booked landscaping jobs. This allows you to adjust campaigns based on lead quality, not just quantity.
2. Check Click-Through Rate (CTR) for Landscaping Keywords
A high CTR indicates that your ads are engaging potential clients who need landscaping services. It shows how well your ads are resonating with your target audience.
Action Step: Create ad variations targeting specific landscaping services and track their CTR:
- “Lawn Mowing Services in [City Name]”
- “Affordable Landscaping Near You”
- “Expert Landscape Design Services”
Pro Tip: If your CTR is below the desired range (3-5%), revise your ad copy to make it more compelling. Use action-oriented language like “Get Your Free Estimate Today” or “Call Now for a Free Consultation” to boost engagement.
3. Monitor Cost Per Click (CPC) for Landscaping Ads
CPC indicates how much you’re paying for each click. For landscaping services, it’s crucial to optimize your bidding strategy to manage costs while targeting high-quality leads.
Action Step: Focus on high-intent, long-tail keywords that lower your CPC, such as:
- “Landscape design in [City Name]”
- “Affordable lawn mowing services”
- “Tree removal in [City Name]”
Pro Tip: Consider using Google’s Smart Bidding options, like Target CPA (Cost per Acquisition), to automatically adjust bids and maximize lead quality without overspending.
4. Track Landing Page Conversion Rate
It’s not just about getting clicks; it’s about turning those clicks into valuable landscaping leads. Optimizing your landing page ensures visitors have a seamless experience and are encouraged to take action.
Action Step: Create dedicated landing pages for specific landscaping services, such as:
- “Lawn Mowing Services”
- “Garden Design Consultation”
- “Tree and Shrub Removal”
Pro Tip: Use Google Analytics to monitor landing page performance. Look at bounce rates, session durations, and conversion rates to identify areas for improvement. A/B testing different landing page layouts and CTAs can significantly improve conversion rates.
5. Monitor Quality Score of Landscaping Ads
Your Quality Score directly affects ad placement and CPC. Aim for a Quality Score of 7 or higher to ensure your ads are visible and cost-effective. This reflects a good user experience and high ad relevance.
Action Step: Ensure your ad copy aligns with the landscaping services you’re offering, such as:
- “Tree Removal Services in [City Name]”
- “Professional Lawn Care Experts”
- “Expert Landscape Design Services”
Pro Tip: Check your Quality Score through the keyword performance report in Google Ads. If certain keywords are underperforming, refine your ad copy or adjust your landing page to improve relevance.
6. Review Search Terms for Landscaping Keywords
Monitoring search terms helps refine your keyword strategy and avoid wasting budget on irrelevant clicks. It’s essential to filter out traffic that doesn’t lead to conversions.
Action Step: Use the Search Terms Report in Google Ads to analyze which search queries trigger your ads. Look for high-intent landscaping keywords like:
- “Lawn care services near me”
- “Tree removal estimate”
- “Garden design experts in [City Name]”
Pro Tip: Set up automated rules in Google Ads to pause ads when irrelevant search terms trigger them. Perform monthly reviews to stay on top of keyword performance and trends.
7. Measure Return on Ad Spend (ROAS) for Landscaping Campaigns
ROAS is a critical metric that measures how much revenue you’re earning for each dollar spent on ads. For landscapers, this helps ensure your ads generate enough revenue to justify the investment.
Action Step: Set up conversion tracking to measure the revenue generated from landscaping projects such as:
- “Lawn care contracts”
- “Landscape design projects”
- “Tree and shrub removal”
Pro Tip: Maximize ROAS during peak seasons, such as spring and summer, when demand for landscaping services is higher. Adjust your bids to capitalize on these times and boost revenue.
Conclusion
And there you have it!
To really make your Google Ads work for your landscaping business, it’s all about tracking the right metrics and tweaking your strategy as you go.
Focus on the key areas—like choosing the right keywords, targeting the right audience, and optimizing your landing pages—and you’ll see better results and a higher return on investment.
Here’s a quick recap:
- Keyword Research: Start with location-specific and seasonal keywords that match the services you’re offering.
- Audience Segmentation: Tailor your ads to different customer groups based on their needs and location.
- Local Targeting: Focus on geo-targeting to attract leads in your service area.
- Conversion Tracking: Measure the actions that lead to real projects, like consultation requests or form submissions.
- Ad Optimization: Refine your ad copy and targeting based on performance data.
- Landing Page Optimization: Ensure your landing pages align with your ads and convert visitors into leads.
- Quality Score & CPC: Improve your ad relevance to lower costs and improve visibility.
- Seasonal Adjustments: Keep an eye on seasonal trends and adjust your campaigns to match demand.
By following these steps, you can continually refine your Google Ads campaigns, ensuring that your budget is spent efficiently, your ads reach the right people, and your landscaping business grows.
Related Guides:
1. Google Ads for Roofers
2. Google Ads for Construction Business
3. Google Ads for Electricians